Marketing / PR

The latest marketing, digital, design, creative, PR, events jobs. From social media to media buyer.

Objectives 

  • To develop and enhance our CRM student recruitment email marketing journeys.
  • To review existing email and related website content using the available analysis tools in Salesforce Marketing Cloud/GA4 combined with your own student?s point of view in order to make recommendations.
  • To be a confident user of Salesforce and Salesforce Marketing Cloud.

Responsibilities 

  • To carry out an independent project to review a set of existing email marketing journeys and make recommendations for improvement.
  • To use CRM data (Salesforce Marketing Cloud) and GA4 (Google Analytics) tools in order to carry out accurate analysis of existing email marketing journeys.
  • To build email marketing journeys for prospective students which may include enquirers, applicants, offer holders and accepts.
  • To investigate, report and make recommendations on the potential use of new tools within Salesforce Marketing Cloud including Einstein AI features.
  • To support the team as required with ad hoc email, web and social marketing activities.
  • To act as an ambassador for the university, supporting other students working within the team with social media content creation as required.
  • The above list of responsibilities is not exhaustive and the jobholder may be required to undertake other duties commensurate with the level of the role, as reasonably requested by their line manager.

What is the commitment? 

  • Part time (2-3 days per week, with flexibility around exams and study)
  • Nine week appointment period

What you'll get from us 

  • Experience working within a professional Marketing Team and alongside a CRM team.
  • Training (in-house) on the use of Salesforce, Salesforce Marketing Cloud and GA4 (as required to complete the role). 
  • Feedback and advice on creating excellent marketing content. 
  • A role that looks great on your CV! 

 



Qualifications

Currently enrolled in a degree program at QMUL.



Skills

Skills & Knowledge:

  • Strong understanding of the uses of CRM systems for email marketing, ideally Salesforce and Salesforce Marketing Cloud.
  • Strong attention to detail, with the ability to handle data with accuracy and care.
  • Ability to creatively solve problems and provide innovative solutions in marketing related challenges (particularly CRM, email and web related).
  • Excellent written and verbal communication skills.

Experience:

  • Experience in using CRM systems.
  • Experience in carrying out independent projects and reporting findings.
  • Experience in analysing data and drawing meaningful conclusions.

Personal Attributes:

  • Enthusiastic about technology?s role in marketing and communications.
  • A self-motivated individual who is proactive in finding solutions.
  • Adaptable and willing to work flexibly around academic commitments.
  • Ability to work effectively as part of a team while maintaining a high degree of personal responsibility.
  • Committed to maintaining confidentiality and compliance with data protection regulations.

Desirable Experience:

  • Ideally, 1-2 years of experience in roles and activities relevant to marketing and communications activity, either through internships, work placements, or academic projects.
  • Working knowledge of CRM systems.
  • Experience working with data and systems.
.

This role is within the Data, Insights & Reporting team in the Brand & Marketing department. The team provides a highly skilled internal service resource in support of student recruitment and other marketing-related activities.   

We are seeking a technically proficient, solution-focused team player who actively seeks opportunities to automate reporting processes. You will have strong data-driven storytelling and visualization skills to facilitate a deeper understanding of the data's underlying context. An expert in their field, the chosen candidate will lead in providing essential data and insights, enabling teams to assess the performance of their marketing campaigns and strategically allocate resources. This will involve implementing user-friendly tools, conducting tailored analyses, and providing guidance and recommendations based on both internal and external data trends. This role will also drive future enhancements to our reporting tools and explore innovative ways to develop the team's reporting capabilities further. 



Qualifications

None



Skills
  • Experience of working in marketing data analysis, using data manipulation and visualisation software 
  • Experience working with and manipulating large datasets in a variety of formats, including complex data models 
  • Proficiency in using Power BI is essential, including DAX, to carry out data modelling and building dashboards 
  • Familiarity with using Google Analytics and GA4, or equivalent web analytics tool  
  • Solution-focused with strong problem-solving skills 
  • Demonstrable ability to turn data into actionable insights 
  • Demonstrable ability to explain complex data to a non-technical audience and to tell the story behind the data. 
  • Excellent attention to detail 
  • Strong project management skills, including the ability to manage working across multiple concurrent projects and work to deadlines 
  • Highly collaborative with the ability to work effectively with a wide range of audiences and stakeholders at all levels.  
.

This role is for current QMUL Students only and is 2-3 days (14-21hrs) a week.

 

This role sits in a systems and data cluster within the student recruitment, outreach and widening participation function (a part of the wider Marketing and Communications directorate). Overall the team is responsible for marketing of the profile of Queen Mary University of London and its educational programmes, and the attraction and recruitment of students from Widening Participation backgrounds as well as students from the UK more generally, EU and Overseas.

This is an exciting opportunity for someone who loves working with data and systems, a keen eye for detail, and an interest in engaging creative. The successful candidate will ideally already have 1-2 years of experience working with data as part of their degree, and ideally an interest in how data and technology is impacting the field of marketing and communications. The role sits within a well-regarded team and will deliver valuable future career skills in using the Salesforce CRM (Customer Relationship Management) system. 

Job Purpose: 

  • To be an expert user of Salesforce, Salesforce Marketing Cloud and other associated systems such as Form Assembly
  • Be a champion for the CRM and the benefits it offers to QMUL to help support the CRM user community
  • To support the coordination of CRM activities including building user journeys, managing datasets, reporting, production of forms and technical features to deliver student recruitment activities, data cleansing and proofing communications that use the system.
  • Support the execution of conversion plans using CRM across central and school / faculty based activities 

 

Main Responsibilities: 

Insight 

  • Maintain an understanding of the latest techniques available to support CRM initiatives
  • Have a good knowledge of data sources to understand the internal and external recruitment picture
  • Support the coordination of an information hub which will use innovative channels to disseminate knowledge and insights relating to CRM activities 
  • Keep abreast of GDPR legislation and University data protection policies to ensure activities are compliant and data is managed and recorded securely

Ideas

  • Provide creative solutions in meeting challenges across areas of work 

Implementation 

  • Review email journeys where appropriate
  • Ensure that appropriate data capture techniques are used and optimised
  • Assist with the migration of current processes to new platforms.

Impact 

  • Contribute towards the work of the broader team/department and undertake any such other duties within the department as may be required
  • Maintain a high quality and integrity of data within the CRM and associated systems.

Other duties and responsibilities 

  • Act as an ambassador for the University?s brand (both verbal and visual identity), championing its use across the institution as well as your own area of work.
  • Keep abreast of GDPR, CMA, ASA and other relevant legislative requirements for area of work, ensure this knowledge is translated into the work carried out

 

The above list of responsibilities is not exhaustive and the jobholder may be required to undertake other duties commensurate with the level of the role, as reasonable requested by their line manager.

This job description sets out the duties of the post at the time it was drawn up. Such duties may vary from time to time without changing the general character of the duties or level of the responsibility entailed. Such variations are a common occurrence and cannot in themselves justify a reconsideration of the grading of the post



Qualifications
  • Currently enrolled in a degree program preferably related to Marketing, Communications, Data Science, Business, or a related field.


Skills
  • Strong understanding of data management and familiarity with CRM systems, ideally Salesforce and Salesforce Marketing Cloud.
  • Strong attention to detail, with the ability to handle data with accuracy and care.
  • Ability to creatively solve problems and provide innovative solutions in CRM-related challenges.
  • Excellent written and verbal communication skills.
  • Basic knowledge of GDPR and data protection practices.

Experience:

  • Experience in data cleansing and reporting.

Personal Attributes:

  • Enthusiastic about technology?s role in marketing and communications.
  • A self-motivated individual who is proactive in finding solutions.
  • Adaptable and willing to work flexibly around academic commitments.
  • Ability to work effectively as part of a team while maintaining a high degree of personal responsibility.
  • Committed to maintaining confidentiality and compliance with data protection regulations.

Desirable Experience:

  • Ideally, 1-2 years of experience working with data, either through internships, work placements, or academic projects.
  • Working knowledge of CRM systems
  • Experience working with data and systems
  • Some experience in marketing and communications or familiarity with recruitment activities
.

Market Insight Assistant (Temporary)

The department of Strategic Marketing at Queen's is seeking a candidate to fill a temporary role within the Market Insight Team. The role is to support the team in administration and analysis of quantitative research and competitor analysis, for example market trend analysis, recruitment analysis, rankings performance and event feedback surveys - culminating in the creation of reports to be disseminated to staff. The role is a great opportunity for anyone seeking experience or has an interest in a market insight / marketing career and is open to students to apply.

Please apply through Q-Work via the link and submit an up-to-date CV with your education and employment history, including any paid and voluntary roles you have undertaken, as well as the experience and skills you acquired, submitting to David Sleator (d.sleator@qub.ac.uk) no later than Monday 16th September 2024.



Qualifications

A minimum of 5 GCSE's at Grade C or above (or equivalent) to include English Language and Mathematics or NVQ Level 2 in a relevant subject.



Skills

6 months relevant experience in market research or data analysis.

.

We are seeking a talented and innovative Content Creator with a proven track record in producing engaging and informative content to support the King?s Business School (KBS) Careers team.

KBS Careers support undergraduate and postgraduate students with their careers; we help our students explore career routes, assist them to become as competitive as possible in selection processes and provide experiential learning opportunities.

We want to evolve our provision to appeal and inform our students in the most engaging and relevant way and are searching for a Video Creator to conceptualising, shoot, and edit videos to appeal to our student profile.

 

Responsibilities:

Content Ideation and Planning:

  • Develop creative and compelling video concepts related to careers and employability topics
  • Collaborate with the Careers team to transform our current content into a more digital format, whilst linking to our wider Business School brand and ethos

Scripting and Storyboarding:

  • Write clear and concise scripts that effectively communicate concepts in an accessible manner.
  • Create storyboards to visualize the flow and structure of the videos.

Video Production:

  • Shoot, direct, and produce high-quality videos and utilise expertise in cinematography to enhance visual storytelling.

Editing and post-production:

  • Edit videos to ensure they meet the highest standards for quality and creativity.
  • Incorporate graphics, animations, and other visual elements to enhance the educational value of the content.

Platform Optimization:

  • Optimize videos for various platforms, considering best practices for YouTube, LinkedIn, and other social media channels.

Audience Engagement:

  • Monitor and respond to audience feedback and comments on video platforms.
  • Implement strategies to increase subscriber numbers and viewer engagement.

 



Qualifications
  • Degree completed or currently studying in a relevant field (e.g., Film Production, Media Studies, Computer Science) or equivalent work experience


Skills

ualifications:

  • Proven experience as in video content creation
  • Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
  • Knowledge of current trends in video production and social media platforms.
  • Excellent storytelling and scriptwriting skills.
  • Strong interpersonal and communication skills.
  • Ability to work independently and collaboratively
  • An understanding of the role of a Careers team within Higher Education would be advantageous
.

* This job advert has been extended and the pay rate has been increased to 1h. If you have already submitted a testimonial in a previous task, please do get in touch we we will ensure get paid accordingly - we will usually just ask for 2-3 more lines to process pay for extra 30 minutes. No cover letter required.



Please read the guidance below carefully.



We would like you to submit a short testimonial about studying your course at King’s. Your testimonial will include written content and a picture.



Please see the information below.



Written content:




  • Ideally between 150-250 words.

  • Content: think about the information that was relevant to you whilst doing your university/course research as a prospective student. Suggested topics include (but are not limited to): teaching style/learning, facilities, course-specifics (modules, projects, field trips), studying at King’s and opportunities available to King’s students. Please focus on telling us about your experience! We suggest that you divide your testimonial into 2 paragraphs: one more specific about studying your course, and another focused on studying at the Faculty of Social Science and Public Policy/or at King's. 

  • Keep it simple: Relatable content and accessible language work best.

  • We want you to be honest about your experience and would like to hear about what has been positive in your journey at King’s so far.



Picture:




  • High-quality/resolution profile picture (headshot).

  • Neutral background and good lighting.

  • Avoid branded clothing/logos.



You will be paid 1h for this task. 



To be paid for this task, you must fill out this consent form Consent form for communications & marketing activities in SSPP (v2) (office.com)



In the activity field, you can mention ‘testimonial’ + your course. Please submit your testimonial in a word document + a picture (separately) to gabriel.berwanger@kcl.ac.uk. To be paid for your task, please accept/apply for this job advert so that you can be offered a timesheet.



Please note that this task is applicable to ambassadors from the Faculty of Social Science and Public Policy only.



Any questions please feel free to reach out to gabriel.berwanger@kcl.ac.uk.



Many thanks for your help!



Qualifications

 - 



Skills

No cover letter requierd. Please just apply for the role if you are interested.

.