Digitalization improves DHL recruitment and retention on a global scale

  • September 22, 2022

In this article from HR Tech Outlook, Claudius Christmas of DHL talks about some of the challenges his company faces.

From the first contact between DHL Supply Chain and a potential employee, we seek to build long-term relationships. We use today’s technological advances in HR not only for efficiently finding and hiring suitable candidates but also to help maintain bonds.

Frontline challenges

Our extensive warehousing and logistics operations require high-volume recruitment across multiple geographies and markets worldwide. Much attention is focused on frontline workers and their immediate supervisors, who make up around 85% of our workforce.

We must respond to seasonal activity peaks and valleys in some industry sectors, along with sudden spikes in demand as new customers come on board. AI and analytics developments have been crucial in boosting recruitment speed and economy, improving selection quality, and ensuring the best possible start to each employee’s journey with the company...

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