ROLE DESCRIPTION
Purpose of this post
As part of its 5-year corporate plan, the LSBU Group is experiencing an ambitious and unprecedented period of change and growth, particularly in relation to research and innovation (R&I).
Responsible for the R&I implementation strategy, RIS is now seeking a skilled, enthusiastic and inspiring Marketing Officer. The successful individual will play a key role in a small but high-performing and collaborative team who consistently deliver outstanding service across an increasing variety of projects.
Working closely with colleagues across RIS and the wider LSBU Group (including academic and strategic partners), our new Marketing Officer will proactively support the delivery of many and varied initiatives using the entire marketing mix.
With a ‘can do’ attitude and eye for detail, the post holder will have a knack for creating great audience and conversion-focused social, email and website content – from copy and graphics to video and podcasts – as well as a head for data that will help us understand what this content and our broader initiatives should look like.
They will be a natural organiser, keen to get things done – but done right and to the highest standard – and always asking how we can improve our marketing and broader impact, as we look to engage and convert a diverse range of audiences.
This is a fantastic opportunity to join a committed, ambitious and truly great team; always busy but open to new ideas and ways of working, as well as supporting one another, to achieve our goals – and have fun!
QualificationsPlease see above
Skills1. Making the most of available insights, opportunities and best practice, collaborate with colleagues across SBI to design and deliver a range of distinctive and impactful multi-channel (website, social media, email, advertising, outreach, events) marketing campaigns anchored in clear, compelling and audience-focused content (copy, graphics, audio/video).
2. Help to establish, embed and maintain a library of clear, compelling and consistent brand templates, visual assets and related guidelines that colleagues can easily access and understand to co-produce their own marketing materials.
3. Lead on the creation and delivery of a meaningful social media strategy focused on driving consistent growth in brand engagement and reach; informed by emerging audience and competitor insights, and opportunities.
4. Lead on the development and delivery of our first marketing data strategy, regularly reporting insightful campaign analysis and recommendations across all channels to improve shared understanding and overall marketing impact.
5. Support the realisation of our first joined-up outreach strategy, proactively identifying, engaging and developing mutually beneficial internal and external partnerships to help broaden and deepen engagement with our initiatives and so deliver greater impact from our work.
6. Regularly review, update and author content on our website and intranet.
Secondary responsibilities:
· Support the day-to-day marketing function, ensuring consistent management of core duties – such as tracking expenditure against budgets, gathering invoices and receipts, smooth running of events, as well as developing and managing our roster of trusted external suppliers (design, print, copy, visual).
· Ensure systems and procedures that support access, retention and sharing of information comply with requirements of LSBU and the Data Protection Act.
· From time to time undertake additional duties, as agreed by the Head of Marketing, as needed and within the scope, spirit and purpose of the role.
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