Project title: Sustainability in the Curriculum: Queen Mary Green Space for Sustainability Awareness
Summary of the project: We are seeking motivated and passionate students to join the 'Sustainability in the Curriculum: Queen Mary Green Space for Sustainability Awareness' project. As a student co-creator, you will collaborate with academics to develop an innovative, non-credit sustainability course open to Queen Mary staff, students, and the East London community.
This course focuses on sustainability awareness, knowledge, and skills, with content centered around the UN Sustainable Development Goals and UNESCO sustainability competencies.
Key Responsibilities:
- Collaborate with academics to co-create a sustainability course, ensuring an engaging and impactful learning experience.
- Develop and deliver engaging content for social media, newsletters, and the Queen Mary website, adhering to institutional communications and marketing guidelines.
- Create targeted email campaigns to inform and inspire participation, including crafting compelling messages and calls to action.
- Organise promotional events, both online and on campus, to attract participants and raise awareness.
- Work with the project team to maintain consistent messaging, branding, and tone across all communications.
- Track, analyse, and evaluate the effectiveness of marketing activities and module engagement to inform future strategies.
- Synthesise diverse ideas and aspects of the module into cohesive communications, including promotional videos, course introductions, and campaign materials.
Benefits:
- Gain hands-on experience in sustainability education, marketing, and project management.
- Earn the ?Queen Mary SustainAbility Award? on your HEAR transcript.
- Be part of a pioneering educational initiative shaping sustainability learning at Queen Mary.
- Develop valuable sustainability and employability skills while positively impacting Queen Mary?s curriculum and the East London community.
Qualifications.
SkillsEssential:
- Strong interest in and understanding of sustainability and the UN Sustainable Development Goals (SDGs).
- Good grasp of marketing principles, social media strategies, and audience engagement.
- Strong copywriting, interpersonal, and communication skills to engage diverse audiences.
- Experience with social media platforms and digital marketing tools such as TikTok, Instagram, Outlook, and Mailchimp.
- Ability to create and manage targeted email campaigns.
- Creative thinking and problem-solving skills to develop innovative ways of promoting the module.
- Organisational skills to manage timelines, events, and promotional campaigns.
Desired:
- Familiarity with video creation, including scripting, directing, and editing promotional videos.
- Ability to condense complex ideas into clear, engaging messages.
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